The logo needed to feel approachable and energetic, clearly tied to travel, and work across digital touchpoints: website header, social media, and promotional materials. The challenge : Make “travel” instantly recognizable without complex illustration. Balance trust (agency reliability) with warmth (easy planning). Create a mark that remains legible at small sizes and in one color if needed. Concept & meaning : Plane icon signals travel immediately and adds motion. The large “G” acts as a visual anchor and brand signature. The swoosh/road path under the word suggests a journey : booking → departure → destination—supporting the “guided travel” idea.